Back to Bidders
Yieldlab
Features
| Bidder Code |
yieldlab |
Prebid.org Member |
yes |
| Prebid.js Adapter |
yes |
Prebid Server Adapter |
yes |
| Media Types |
display, video, native |
Multi Format Support |
will-bid-on-any |
| TCF-EU Support |
yes |
IAB GVL ID |
70 |
| GPP Support |
check with bidder |
DSA Support |
yes |
| USP/CCPA Support |
no |
COPPA Support |
no |
| Supply Chain Support |
yes |
Demand Chain Support |
check with bidder |
| Safeframes OK |
check with bidder |
Supports Deals |
yes |
| Floors Module Support |
yes |
First Party Data Support |
yes |
| Endpoint Compression |
check with bidder |
ORTB Blocking Support |
no |
| User IDs |
britepoolId, criteo, id5Id, identityLink, liveIntentId, netId, parrableId, pubCommonId, unifiedId |
Privacy Sandbox |
check with bidder |
| Prebid Server App Support |
yes |
|
|
Bid Params
| Name |
Scope |
Description |
Example |
Type |
adslotId |
required |
Yieldlab Adslot ID |
'12345' |
string |
supplyId |
required |
Yieldlab Supply ID. Please reach out to your account management for more information. |
'12345' |
string |
targeting |
optional |
Key-Value Targeting |
{ 'key1': 'value1', 'key2': 'value2' } |
object |
extId |
optional |
External Id |
'abc' |
string |
iabContent |
optional |
Object of content information, see IAB Content Object for details. Its fields are merged over the content object passed in First Party Data. live is accepted as an alias for livestream. |
{ 'id': 'foo', 'title': 'bar' } |
object |
IAB Content Object
Yieldlab supports passing the IAB content object according to section 3.2.16
of the OpenRTB 2.6 specification. The following attributes are
supported, and all of them are optional:
idepisodetitleseriesseasonartistgenrealbumisrcproducer
idnamecattaxcatdomain
urlcattaxcatprodqcontextcontentratinguserratingqagmediaratingkeywordslivestreamsourcerelationshiplenlanguageembeddabledata
network
channel
Price Floors
Floors from the Price Floors module are sent with each
impression. Yieldlab applies the floor for the media type the adslot is set up
for, so a multi-format ad unit is floored as configured for the media type it
serves. Floors are looked up in EUR; Yieldlab converts USD floors to EUR and
ignores floors in any other currency.
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_yieldlab |
hb_bidder_yieldlab |
hb_adid_yieldlab |
hb_size_yieldlab |
hb_source_yieldlab |
hb_format_yieldlab |
hb_cache_host_yieldl |
hb_cache_id_yieldlab |
hb_uuid_yieldlab |
hb_cache_path_yieldl |
hb_deal_yieldlab |
|
Back to Bidders